Jay was born in a small port city in Far East Russia. She grew up in a family of musicians. Her father was a prominent Jazz artist. He owned a successful nightclub, produced music, and promoted local artists. Jay and her four sisters spent their childhood with their father in his recording studio. One of her older sisters went on to become a music teacher shortly after spending time as a lead singer in a band.
Music has always played a central role in Jenias life. She pursued her passion by participating in local musical events. She attended The Far East Federal University in Russia, and obtained a degree in Public Relations. In 2007, Jenia began her fascination with DJ’ing and she went on to learn how to play records and the digital DJ equipment.
Her debut was in 2008, in her hometown, at a young DJ talent show. Her new “calling” sent her traveling around to local clubs throughout the Far East of Russia. In 2010 she arrived in Moscow and was playing in few month at Progressive Daddy, one of the top underground clubs in Moscow. This club served as a special home and provided her with the international exposure she needed to advance her musical career.
In October 2012, Jay went on to play in London on a large scale of events like The White House London, Pacha , and Lightbox alongside many major artists. She enjoyed her time in London as a resident DJ at several local clubs, and made London her new home. She proceeded to extend her global reach and travelled to Mexico playing in several events during the popular BPM Festival. She then went on to play at the Winter Music Conference in Miami as a guest DJ at several hot spots; Electric Pickle, Treehouse, and The Bank.
She also played at events from well-known USA music teams like Un_Mute, Speaker Box , and Miami Link Rebels. Her summer was spent between London and Ibiza and she took a residency at The Costume parties and The Cuckoo Club in London. Jenia represented Blue Marlin Ibiza under the name SO:serious (DJ duo ) in Ibiza , Cannes festival, London and Mexico.
In 2016 she took part in Tulum Winter Festival. After her trip to Mexico she and her other partner of So:serious duo joined line up RUMORS & GUY GERBER (Unleash) in London and many more well known gigs like DAWN afterparty In Lightbox and playing in the huge festival in London called “We are Festival ” , SX Music Festival in Saint Marteen and SEaSandpark Festival in Germany.
After successful summer playing on the Ibiza island, she now is signed to Gia Sai (London based dj agency) .
Also Jay is a long time resident of Nomad that hails from Brooklyn and Washington DC among other fine selectors like: Oskar Offermann, Voigtmann, Veronika Fleyta and Ada Kaleh.
Since 2016, she monthly have her own showcase on Deeper Sound Radio (UK), MIXLR and Ibiza Underground Radio .
Evgeniia’s every move takes her forward with her dream. “Music is my passion, I don’t know if I can love something as much as I love music. It’s in my blood, it’s in my head, and it’s in my heart.” she proudly states.